Simplifying website based on user knowledge.
TSYS had recently undergone an acquisition and was having difficulty integrating the new business with its existing website infrastructure. The project was defined as a comprehensive review and high-level redesign of the public-facing website.
I was one of two researchers/designers tapped to evaluate the existing website for an organization that, although its systems are present in nearly every global credit card transaction, did not have significant name recognition. Interviews with three groups of 31 key customers revealed a siloed understanding of TSYS products and organization of the existing website, which was further complicated by the prospect of integrating new content.
We radically transformed and simplified the information architecture of the site based on customer pain paints and understanding of TSYS offerings. We also created sample wireframes to show the flow of important content. Finally, over numerous meetings, we engaged with internal stakeholders to create alignment and the will to change across business units. Our work formed the basis of a comprehensive website redesign and elements of our recommendations are still visible in the website today.
We radically transformed and simplified the information architecture of the site based on customer pain paints and understanding of TSYS offerings.
Links for further reading
↪ Tsys Homepage
↪ Tsys Businesses page
↪ Tsys Financial Institution page
↪ Tsys Issuing page
↪ Tsys News page